Post marketing services module:
Investigation of Post Marketing Environmental: industry survey, competitors, consumer goals
The promotional plan of post channel: product strategy, channel strategy, post price strategy, post sales promotion strategy, the construction and management of post sale terminals, post public relations planning, postal business model design, postal marketing performance assessment model designed, post former market operation.
The strategy to upgrade product brand: That will be suitable for postal channel such as brand strategy, brand communications, CIS design, the production and broadcast of enterprise feature film and promo, etc.
The coordination services of postal system: marketing performance coordinating, market development and channels introduction and publicity coordinating
Logistics center planning services
The design, planning, construction and operation of a logistics center is a complex and systematic project, it needs many professional organizations and personnel to complete. We provide customers with logistics system planning services relying on the strong technical strength and long-term accumulation of wealth of industry experience.
Enterprise’s logistics development planning, the technical and economic feasibility analysis of construction and modification of projects, production (processes) flow analysis, model design and organization strategy, diagnosis of enterprise logistics and business reorganization, the design, decision-making, implementation, transport planning of the systemic projects of enterprise logistics, the strategy of third-party logistics, the planning and design of logistics center, professional consulting and training, the capacity planning of all types of storage and the rational allocation of storage equipment, the applications of information technology and networking technology.
Consulting services of postal enterprise management
The strategic planning for overall development of post enterprises
The system design for strategy management of post enterprises
The HR management system of post enterprises
The market research, strategic planning and marketing plan for each business unit of post enterprises
The financial management system (Cost Accounting Methods, financial management software) of postal business
Post Information System InstructionPostal enterprise management and Business Process Improvement (BPI)
Market research |
Strategy planning |
Competitive strategy |
Financial management |
Marketing planning |
HR management |
Information technology |
Process improvement |
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Practicality direct-delivery advertising: utilizing the small items that people regular use in daily life, working, lie fallow (as office, automobile, home) to make advertising carrier, and through professional design giving its unique forms of advertising. It is an advertising model to be delivered to the target population by logistics network.
It is applicable to all industries, post marketing planning center realize the put national synchronously and the target of advertisers by the coordination advantages of the State Post Bureau.
The steps of accepting and hearing of the practicality direct-delivery advertising:
1, To negotiate with the advertiser: firstly, we should take the first trial to the advertising content according to the law on advertising with the host; he should produce the copy of the advertisement business license.
2, Sign the contract
3, Apply the advertising registration permit number of presswork: we take for review, and apply for the permit number
4, Choose the target population: according to publicity aims to choose a suitable target population
5, Choose the practicality direct-delivery advertising carrier: according the survey of target population to choose suitable delivery practicality.
6, The design and measure of the practicality direct-delivery advertising carrier
7, Delivery optimization design
8, Delivery
Full service of general DM marketing plan
American Direct Mail and Direct Marketing Association (DM/DA) definite DM as following: It is a means that uses mailing method to deliver the information that the advertiser wants to deliver to the selected target population.
In addition to mail, DM can also draw on other media such as fax, magazine, TV，telephone, E-mail and direct marketing network, counters distributed, personal service, using the letter, with packaging issued, etc.
The biggest difference between DM and other media is: DM can deliver the advertising information to the real audience directly, but other forms of advertising media only can disseminate the information to all audiences generally, and regardless of whether the audience is the real advertising audience.
The forms of DM advertising: Letters, Posters, Charts, Product catalogs, Foldouts, Cards, Indents, Calendars, Hitched calendars, Postcards, Leaflets, Coupons, Family magazines, Handbills, Invitations, Sales Manuals, Company Guides, Stereo cards, Physical small packaging, etc.
DM advertising features
Target:
As DM advertising pass the advertising messages directly to the real audience, with a strong selectivity and focus, other media advertising, however, disseminate information to all audiences generally, regardless of whether the audience is the advertising targets. Advertising last long time: a 30-second television ad, and its message will disappear absolutely 30 seconds later. DM advertising is obviously different, before the final decision is made, the receiver can repeatedly read direct mail advertising, which is used as reference point to a detailed understanding of the product performance, until finally made the decision to purchase or discarded
Strong flexibility:
Unlike newspapers and magazines advertising, DM advertising advertisers can choose page size, determine the length of advertising information, choose full or single color printing forms in line with their specific circumstances; advertisers take only account into the relevant principles of the postal sector and their advertising budget. In addition, advertisers can make varieties of DM advertising in their way.
Produce good advertising effect:
DM advertising is sent directly to individuals from advertisers; therefore, before putting in action, advertisers can refer to demographic factors and geographical factors to choose the receiver object to ensure that the maximum of the receiver can accept the advertising message. Meanwhile, different with other media, the receiver receive DM ad will not wait to find out about content, and free from the outside interference. Based on these two points, compared to other advertising media advertising DM can generate good advertising effect.
Evaluation:
Advertisers can take advantage of the sales quantity and extent change to understand the effect of the advertising messages, after issuing the direct mail advertising. This advantage takes over other advertising medias. Cover: DM advertisement is a profound prowling the non-sensational advertising, it is less likely to arouse the competitors’ detection and attention. The main factors that influence the DM advertising affect.
The targets selection and reach:
Target selection defect, is bound to make the effects of advertising reduce, or even make DM advertising fail. Without effective Mailing List, DM advertising only becomes a chaotic heap of paper mail. DM advertising creativity, design and production: DM advertising can not rely on such medias, as newspapers, television, magazines, radio stations that the trust has been established in public, it can only use their own advantages and good creativity, design, printing and honesty, humor, and other attractive language to attract the target audience to achieve better results. Postal delivery advertising, which is a new advertising media, take advantage of the special advantages, such as postal communications whole process and network, extensive contact with tens of thousands of households, provide commodity operators with dissemination of information services, such as introduce marketing commodity, public corporate image through postal channels.
DM national delivery business types:
1. China Post special delivery: Post responsible for issuing fixed formats print advertisements, designed to residents, businesses provided with new consumer fashion, companies provided with attractive advertising arena, dedicated Octavo four editions and Octavo two editions with coated paper printing.
2. The List-advertising-the "victor": We pooled the forefront messages and fashion information to carefully nurture the media known as Direct Mail. Collecting all information, freeing orientation direct issuing, "victor" is to let you become a victor!
3. Physical delivery advertising: Small physical packaging designed, make by customers self. (Advertising design, printing, cost plus basis on case-by-case.)
4. Single-page delivery advertising: Print ads designed, make by customers self or commissioned by the Post advertising design limited corporation.
The steps of Post advertising admissibility:
1, To negotiate with the advertising host: firstly, we should take the first trial to the advertising content according to the law on advertising with the host; he should produce the copy of the advertisement business license.
2, Apply the advertising registration permit number of presswork: According to the require of SAIC, the print advertisement must go through the registration formalities, and the print must be printed on the registration permit number. So before the advertising prints are printed, we take for review, and apply for the permit number.
3, Sign contract and charge: The contract cannot be signed before the number and formality finished, and then opens the invoice and gathering. The full costs of delivery must be incorporated before the delivery.
4, Deliver the quality supervision and spot checks: If the customer wants to check the quality of delivery, we need to be contacted in advance, in the day of delivery; it must be in sampling by the person designated by the company, and any unilateral sampling should not be used as the basis.
Acting design and printing: we act design and printing, the prices will depend on the specific circumstances set, can be specifically linked.
The production process of the delivery advertising: Customer application-- Signing contract-- Galley proof confirmed-- Asking for Trade and Industry Bureau to approve-- Producing-- Delivery (or substituting fat)
DM advertising full planning by advertising experts: Choosing the target customers, Designing the economical delivery, Text and Graphic Design. |
