Nowadays, information technology develops rapidly, the customized needs grow publicity; and the diversity in the media develops rapidly, the traditional media advertising effectiveness declined sharply. How can the enterprises grasp the changes in the market, identifying market opportunities, developing successful marketing and customer strategy for effective implementation? This is a great challenge for any business.

The lack of long-term planning, and more short-term behaviors;
Simple competition-oriented or product-oriented direction, ignoring the real needs of customers;
The research on the target market insufficiently, and marketing decision blindly;
Lack of the right target market depth breakdown, and fuzzy positioning;
Lack of competition means systemically, and marketing elements out of touch;
Emphasis on the concept of marketing ideas and speculation, not rational;
Marketing model mismatch with the industry attribute and the development phase;
Marketing teams lack of effective incentive, marketing efforts inadequately;
Marketing control system weakly, scale expansion difficultly;
The high cost of advertising disproportionate with marketing performance;
Loans receivable serious adverse impact on the normal operation of enterprises;
The costs huge sales team eroded profits;